Where brain meets business.
The 6×6 Framework is the heart of Business Unmasked.
It takes everything we know about running a business and
everything we know about how ADHD and other
neurodivergent brains work, and brings them together in
one practical, flexible model.
It’s not about forcing productivity or willpower.
It’s about understanding why things feel hard, and creating the right kind
of support in the right place.
Our Philosophy
You’re not broken. You’ve just been working with the wrong system.
Most business programmes are built for people who thrive on routine, order, and self-discipline.
If you’ve ever tried to follow that kind of structure and ended up feeling inconsistent or guilty, you’re not the problem.
At Business Unmasked, we start with your brain, not your to-do list.
Our philosophy is simple: when we understand how you think, we can design support that helps you make consistent progress without burning out.
We call this Brain-friendly business support — and the 6×6 Framework is how we make it real.
The 6×6 Framework
36 points of connection between how your brain works and how your business runs.
The 6×6 Framework maps two vital systems side by side:
Six Executive Functions — the mental skills that help you plan, focus, and follow through.
Six Pillars of Business — the foundations every business needs to run sustainably.
When you combine them, you get 36 intersections; real-world access points where people can say, “That’s where I get stuck.”
This model helps you pinpoint exactly where friction happens and what kind of support will help you move forward.
The Six Executive Functions
How your brain powers your business.
Executive functions are the behind-the-scenes mental processes that manage time, focus, energy, and emotion.
For neurodivergent founders, these can fluctuate or become overloaded — especially under pressure.
Here’s how we define them inside Business Unmasked:
- Activation – Getting started, switching between tasks, finding momentum.
- Focus – Staying engaged, resisting distractions, working with interest.
- Effort – Sustaining motivation and managing energy over time.
- Emotion – Regulating feelings, managing rejection, stress, and overwhelm.
- Memory – Remembering, sequencing, and tracking what matters.
- Monitoring Action – Following through, finishing, and your self awareness.
These six functions shape everything we do, from how we set goals to how we structure accountability.
The Six Pillars of Business
The practical side of self-employment.
Every business, no matter how creative or unique, depends on the same core areas.
We call these our six pillars of business:
- Foundations – Purpose, planning, values, and vision.
- Money – Pricing, cashflow, finance, and decision-making.
- Marketing – Visibility, messaging, and communication.
- Sales – Confidence, relationships, and conversion.
- Operations – Systems, tools, and delivery.
- You – The human running it all: your energy, wellbeing, and boundaries.
Each of these pillars interacts with the six executive functions, creating 36 potential friction points… and 36 opportunities for tailored support.
How the 6×6 Framework Works
Turning insight into action.
When you join Business Unmasked, we use the 6×6 Framework to map out where things flow easily and where they don’t.
For example:
- If you struggle to get started on financial admin, we’ll look at activation × money.
- If rejection in sales knocks your confidence, that’s emotion × sales.
- If you lose track of ongoing projects, it might be memory × operations.
This helps us build an accurate picture of your needs and match you with the right strategies, systems, and accountability.
The goal is always to make progress feel both possible and sustainable.
How It Shapes the Programme
A structure that grows with you.
The 6×6 Framework underpins every part of Business Unmasked. It shapes how we teach, coach, and support you through each stage:
• 1:1 Intensives: Deep-dive sessions to explore your 6×6 map and identify your biggest friction points.
• Goal Setting: Weekly sessions that build motivation through structure, not pressure.
• Daily Accountability: Practical co-working time to tackle activation, effort, and action.
• Monthly Workshops: Created fresh for each cohort, based on shared themes discovered through the 6×6 grid.
• Troubleshooting Sessions: Drop-in spaces for quick advice, perspective, and connection.
Because every cohort brings different strengths and challenges, no two versions of Business Unmasked are ever the same.
Why It Works
Because it’s built from lived experience.
We designed this framework after years of working with hundreds of neurodivergent founders, and being those founders ourselves.
It’s built around the way ADHD and similar brains actually function: interest-based, intuitive, and highly responsive to connection.
The 6×6 Framework doesn’t assume consistency or discipline.
It gives you tools and systems that adapt to how your brain works on any given day, so that support feels like relief, not pressure.
What You’ll Gain
Clarity, confidence, and a practical roadmap for your business.
By the time you complete your first cycle of Business Unmasked, you’ll have:
• A clear picture of your strengths and friction points
• A set of tailored tools and systems that fit your brain
• Practical strategies for focus, energy, and follow-through
• A supportive community that helps you stay accountable
• A framework you can use again and again as your business grows
This isn’t a one-size-fits-all method.
It’s a living system that flexes with you, because real progress happens when the plan fits the person.
Ready to Unmask?
See where you get stuck. Build what works.
The 6×6 Framework helps you see your business clearly, understand your brain, and create a way of working that lasts.
If you’re ready to explore what that could look like for you, we’d love to help you get started.
